TASHI GROUP OF COMPANIES (TGC) & TASHI AIR Pvt Ltd (BHUTAN AIRLINES)
The Tashi Business house is the biggest business conglomerate in Bhutan, engaged in trading (wholesale/retailing, distribution) and represents almost all the large Indian major companies (including MNCs like P&G, Nestles, LG, Seiko, Phillips etc.) in Bhutan. The TGC has over 21 business licenses operating under the name Tashi Commercial Corporation and one of its Business unit (BU) the Bhutan Oil Distributors (BOD).
The Tashi Group’s decision to enter intothe aviation sector was seen as a big challenge and a major step in its diversification business plans over the period. Tashi Air Pvt Limited thus came in to being in December 2012 when it first began its operation with the domestic services, which was later discontinued in order to begin the international operation and launched its international services under the brand name “Bhutan Airlines” Effective 10th October 2013.
Effective 1st May 2014, Bhutan Airlines began its operation with 1 (one) Airbus 319 on dry lease, operating seven flights a week between Bangkok and Paro via Kolkata, India and return. In addition to the passengers bound directly to Bhutan it also tapped the fifth freedom passengers sights in and out of Kolkata to Bangkok, Thailand and vice versa.
Bhutan being a mystical kingdom is offer referred to as “the last Shangri-La” and has found its place as one of the most attractive tourist destinations worldwide and the growth in the tourism sector has been quite a phenomenal in the last few years. Tourist arrivals into the Kingdom are expected to cross 100,000 in the next few years, up from a few thousands in the early 2000s. More so, the aviation business as seen did offer TGC an opportunity to venture into a new product, which perhaps could be developed into a profitable venture in the long run.
With the anticipated tourism growth as forecasted by the Tourism Council of Bhutan, the aviation sector too was envisaged to grow along, and hence it was quite evident, that as a private Airline company “Tashi Air Private Ltd” could provide a better and more reliable service to the public, by operating the airline business on more personalized, professional private enterprise approach by bringing about efficiency through diligent corporate management techniques, introducing new innovative strategies with more customer friendly service and most so create a safe, reliable airline with always on time motto and ensure less flight disruptions in its operations.
As a way forward and in line with the growth potentials as seen in Bhutan, Tashi Air added a second aircraft an Airbus 319 on dry lease in its fleet, thus increasing the numbers to 2 A319 aircrafts. Effective August 2014, Tashi Air began its Bhutan Airline services to Kathmandu, Nepal from Paro Bhutan. It will soon begin its operation to New Delhi, India from Paro Bhutan via Kathmandu, Nepal. These additional connectivity and additional flights to Bhutan from these various destinations would help to promote and boost the growth of tourism in Bhutan.